INFO 310 - April 22, 2004 - Model Comparison Notes By: Egaas, Fortier, Prins Living Life in the Round > Small world conceptualization > Social norm force private behavior to undergo public scrutiny - Establishment of norms directs creation of a world view > The world-view is played out and is predictable > Members do not go out of their small world to seek information unless-- - The information is perceived as critical - There is a collective expectation that the information is relevant - A perception that life in the round is no longer functioning NOTE: see "Dogville" Theory of normative behavior - Social Norms - World-View - Social types - Information behavior Normative behavior is that behavior which is viewed by inhabitants of a social world as most appropriate for that particular context. > Social norms are standards with which members of a social world comply > Members choose compliance and it in turn affirms what is normative > Their world-view is shaped by normative values > Social typification > Human information behavior is a construct in which to approach everyday reality FIN